What if one local influencer could bring your cleaning business 20 new inquiries overnight?
That's exactly what happened to Courtney Nunes, founder of Green Leaf Cleaning, when her very first client shared her experience on social media.
In Part 2 of The Cleaning Journey, Courtney joins Misa to break down the marketing strategies that helped her grow Green Leaf Cleaning into a business with 18 employees, approximately 100 recurring clients, and operations in Maryland and Florida.
Rather than relying heavily on paid advertising, Courtney built her business through organic social media, relationships, and collaborations with local influencers.
She shares how she finds influencers, structures collaborations, tracks referrals, and decides which marketing strategies are worth continuing.
We also discuss:
• How a single Facebook recommendation generated 20 cleaning inquiries
• Finding local influencers who actually reach your ideal customers
• Offering complimentary cleanings in exchange for honest reviews and social media exposure
• Why follower count doesn't always translate into paying customers
• Tracking referrals and measuring marketing results
• Her experience spending $3,000 on Google Ads
• Using virtual assistants and automation to reclaim time
• Leading employees with compassion while maintaining accountability
• Building a company culture that supports both the business and its people
Misa also shares his approach to marketing: commit to a strategy for 90 days, track the results, and make decisions based on real numbers.
If you're looking for creative ways to market your cleaning company, generate recurring clients, and become a stronger leader, this conversation is full of practical ideas.
Missed Part 1? Watch Courtney's journey from her first cleaning job to building a growing team.
CONNECT WITH COURTNEY:
Website: https://www.greenleaforganics.org/
Instagram: @green_leaf_cleaning_md_fl
Subscribe to The Cleaning Journey for more conversations about growing and leading a successful cleaning business.
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