What started as a way to support her family turned into a rapidly growing cleaning business with 18 employees, approximately 100 recurring clients, and a second location.
In Part 1 of The Cleaning Journey, Misa sits down with Courtney Nunes, founder of Green Leaf Cleaning, to discuss how she went from being a stay-at-home mom looking for flexible work to building a successful cleaning company in less than two years.
Courtney shares the reality behind that growth, including her very first 12-hour cleaning job, a difficult experience hiring her first cleaners, and the mistakes that pushed her to develop better systems, training, and processes.
In this episode, we cover:
• How Courtney started Green Leaf Cleaning with no local network or clients
• The challenges of hiring and managing cleaners for the first time
• Why she transitioned from independent contractors to W-2 employees
• Building training systems, SOPs, and quality standards
• Learning to set boundaries with clients and protect profitability
• Why every mistake can become an opportunity to improve your business
Courtney's story is a reminder that you don't need to have everything figured out before you start. You just need to be willing to learn, adapt, and keep moving forward.
In Part 2, we dive into the marketing strategies that helped Green Leaf Cleaning grow, including local influencer collaborations, social media, and building a business that doesn't depend entirely on the owner.
CONNECT WITH COURTNEY:
Website: [https://www.greenleaforganics.org/](https://www.greenleaforganics.org/)
Instagram: [green_leaf_cleaning_maryland](https://www.instagram.com/green_leaf_cleaning_maryland/#)
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If you're serious about building systems that remove you as the bottleneck, you need the right tools. We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place.
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