42: Olivia Rodrigo VS. Taylor Swift, Summer House Reunion, annnd I rewrite Brooklyn Beckham's terrible Doordash ad

Olivia Rodrigo VS Taylor Swift (the whole story), how popstars market themselves, Brooklyn Beckham's DoorDash commercial annnnd I give my Summer House reunion thoughts. 

Today's episode is mostly gossip...except the part where I unpack Olivia Rodrigo's personal branding and the common marketing thread that exists between popstars like Olivia Dean, Olivia Rodrigo, Taylor Swift, Katy Perry and Chappell Roan. 

SO ON THIS EPISODE:

• Olivia Rodrigo vs Taylor Swift.
• Brooklyn Beckham's $1 million DoorDash collaboration
• The Summer House reunion, where Amanda blew up two relationships at once and still can't work out why she's the villain

I give Brooklyn a full DoorDash makeover, and I hand Amanda a PR recovery plan she did not earn but very much needs.

No Dirty Business this week, but there's a real branding lesson tucked into the Olivia Rodrigo segment about what actually makes a personal brand memorable.

It's the opposite of what most people do.

→ Why Olivia Rodrigo vs Taylor Swift and the alleged feud
 → What Brooklyn Beckham's DoorDash flop teaches you about brand collaborations
 → How the biggest pop stars build a memorable personal brand on purpose
 → The Summer House reunion, fully recapped, with PR plans included