39: Meghan Trainor gets trolled online (PR plan inside) + Anne Hathaway lies about her facelift

There's a new most-trolled Meghan in town... and I have a full PR plan to save her.

In Dirty Dish I cover:

• The Anne Hathaway "I swear it's just two tight braids" facelift saga
• Marciano and Jessi from Love Is Blind and how they pulled off the redemption arc of the century

Then in Dirty Business...

I break down why Meghan Trainor's latest album Toy With Me debuted at #198 on the Billboard 200, why she cancelled her Get In Girl tour, and why the TikTok comments under her single tease have become a competitive sport for trolls.

 Spoiler: this is not actually a music problem.

It's a brand identity problem. And naturally, I break it down. 

I also pitch Meghan a full PR plan, including a bonus track concept...

Still waiting for my cheque 😏

→ Why Meghan Trainor's brand identity broke when her body changed, and what that means for any business going through a rebrand

→ The Taylor Swift principle of brand evolution vs. brand 180, and why one works and the other gets you cancelled

→ How to rebuild emotional connection with an audience that feels betrayed by your pivot

→ Why "marketing is mining for feelings" is the only sentence you need to memorise this week

→ The exact PR move that turns trolls into your highest-performing content

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