38: Will Spencer Pratt Be LA's Next Mayor? Alex Cooper is pregnant + the weird Ozempic economy

Spencer Pratt is running for Mayor of LA and I have become genuinely, unironically invested.

This week on Dirty Chats, I'm covering the marketing masterclass nobody saw coming, plus the unhinged economic ripple effects of one in eight Americans being on Ozempic.

In Dirty Dish I'm covering:

• Alex Cooper's pregnancy announcement and why my PR prediction from three weeks ago has officially COME TRUE. 
• Amanda Frances, her Abundance Timeline challenge, and the viral post that made me $4.5K USD in three days (please check out my friend Dr Sienna Olson if you want GLP-1 support https://www.instagram.com/dr.siennaolson/)
• The financial winners and losers of the Ozempic and GLP-1 boom...
• Shocking news about Aqua

Then in Dirty Business I'm breaking down Spencer Pratt's mayoral campaign and why it's a positioning and messaging masterclass for 2026. From the Palisades fires to Karen Bass's Ghana trip, to Heidi Montag's Superficial finally hitting number one, to the AI billboards, the dog interviews with Amanda Bekant, the Hollywood endorsements...this campaign is doing what every great marketer does. I also explain why Karen Bass's attack ad on Spencer accidentally became his best marketing asset.

→ How Spencer Pratt positioned himself as the "anti-politician" and why that frame is the entire campaign 

→ The two specific pain points he zeroed in on (and why specificity always beats broad messaging) 

→ Why authenticity plus a sad story is the most powerful combo in marketing right now 

→ How Karen Bass's attack ad accidentally became Spencer's best marketing asset → The exact 2026 marketing playbook: AI, influencers, raw content, and refusing to be polished 

→ Why listening to your audience changes your messaging (and why the opposition isn't doing it)

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