46: Kim Kardashian's Update Energy Drink Ad Is a Marketing Masterclass + the Kendall Jenner nose debate

Kim Kardashian just dropped the most psychologically dialled ad of the year... and I'm jealous I didn't write it.

7.7 million views in nine hours (and counting). And no, it's not just because she's Kim Kardashian.

But first, Dirty Dish. This week I'm covering:

• Robbie Williams, a FIFA interview, and the mystery white object that fell onto his mic.
• Amanda Batula shutting down pregnancy rumours in the most Amanda way possible.
• Kris Jenner going on plastic surgeon Simon Ourian's podcast to defend Kendall Jenner's nose.

Then in Dirty Business, I'm breaking down Kim Kardashian's debut campaign for Update, her new energy drink brand. This isn't a "celebrity posts ad, ad goes viral" story. There are six specific psychological tactics baked into this reel, and every single one of them is stealable for your business... even if your audience is 700 followers and not 75 million.

I also have a very exciting announcement about something I've been building behind the scenes.

You'll want to hear this one.

→ Why Kim Kardashian's Update energy drink ad entertains first and sells second (and the brain chemistry that makes it work)
 → How self-deprecation works as a security signal that builds audience trust
 → What world-building and parasocial relationships have to do with why customers become loyal to brands
 → Why pain point marketing beats listing features every single time
 → How to use personality-driven marketing to convert your website visitors, even as a small business

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