In this episode of Catalysts, Jacob Ratliff sits down with Ash Seddeek, founder of Executive Greatness Institute, to talk about what it really takes to elevate your executive presence, master influence, and earn trust in the rooms where decisions get made.
Ash has coached senior leaders at Amazon, Salesforce, Cisco, and Capital One—and his message is clear: If you can’t communicate with clarity and power, you won’t move the business forward.
In this conversation, we dig into:
Why trust is the real currency of leadership—and how to earn it
The difference between executive visibility and self-promotion
What it means to speak the “language of power” without posturing
How to tailor your message to different stakeholders—including the C-suite
The 3 big communication mistakes even smart leaders make
Why being strategic isn’t about talking more—it’s about listening differently
How to break the “curse of knowledge” and communicate for impact, not information
What L&D leaders can do to coach executives through growth moments
Ash doesn’t just teach influence—he helps leaders embody it. Whether you’re coaching senior leaders or stepping into bigger visibility yourself, this episode is a masterclass in strategic communication that moves people—and businesses—forward.
🎧 Listen to the full episode on Catalysts: The Leaders Shaping the Future of Learning and Growth
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