Melissa Armstrong was convinced her new podcast might flop.
She wondered who would listen, whether anyone would care, and whether adding yet another content project to an already busy business made sense.
Then No Se Habla Taxes launched and generated around 150 downloads in its first week.
Melissa didn’t stumble into that launch. She spent the weeks leading up to it building anticipation, getting her network involved, preparing clips and promotional copy people could easily share, and treating the podcast launch more like a book launch than simply publishing another piece of content.
In this episode of My Podcast Story, Melissa shares how she designed a podcast that actually fits her life as a busy CPA and business owner. Instead of committing to hour-long interviews every week, she built short, practical solo episodes that can often be consumed in five to ten minutes.
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Connect with Melissa Armstrong
Website: https://steadyhandaccounting.com
Podcast: No Se Habla Taxes
YouTube: Search No Se Habla Taxes
LinkedIn: Melissa Armstrong, CPA — Denver
Email: info@SteadyhandAccounting.com
Chapters
00:00 She Thought the Podcast Would Flop
00:30 Getting 150 Downloads in the First Week
01:18 Meet Melissa Armstrong
01:53 What No Se Habla Taxes Is About
02:55 Why the Podcast Has a Spanish Name but Is in English
03:28 Why This CPA Doesn't Focus on Taxes
05:39 Starting a Brand-New Podcast
06:13 Why Melissa Originally Said She Would Never Start One
06:49 Discovering That a Podcast Could Fit Her Schedule
07:25 Building Five-to-Ten-Minute Episodes
08:42 What Melissa Has Learned From Starting
08:47 Using Podcasting to Show More Personality
10:17 Why She Expected the Podcast to Fail
10:19 Building Hype Before Launch
11:08 Getting 35 Apple Podcast Reviews
11:35 Treating a Podcast Launch Like a Book Launch
12:45 What Happens After the Launch
12:52 Connecting the Podcast to a Coaching Program
13:00 Why Melissa Created a Lower-Cost Coaching Offer
14:49 Letting Listeners Experience Her Personality Before Buying
15:04 The Biggest Challenge After Launching
15:13 Keeping a Publishing Commitment While the Business Grows
16:00 Outsourcing Parts of Podcast Production
17:19 How Melissa Comes Up With Episode Ideas
17:38 Turning Client Conversations Into Podcast Content
18:22 Separating Business and Personal Expenses
19:00 Using a Custom GPT to Build Podcast Scripts
20:13 Turning Episodes Into Clips With Opus Clip
20:40 Connecting the Podcast to Her Newsletter
21:12 Growing an Email List Alongside the Podcast
22:25 Why People Actually Read Melissa's Newsletter
23:13 Does No Se Habla Taxes Make Money?
23:38 Connecting Podcast Listeners to the Coaching Program
24:06 Using Dynamic Ads Across Podcast Episodes
24:28 No Se Habla Taxes as a Coaching Brand
25:03 Why the Main Website Still Uses the Accounting Business Name
26:36 Connecting the Podcast, Newsletter, and Business
26:55 Building an Onboarding Process for Coaching Clients
29:34 Other Ways Melissa Could Use Dynamic Podcast Ads
30:31 Future Plans for Monetizing the Podcast
30:55 Turning Trusted Business Tools Into Affiliate Opportunities
31:28 The Business Tool Melissa Recommends
31:41 Monetizing Without Gatekeeping Useful Tools
33:11 Why Growing the Audience Comes Before Monetization
34:12 How Melissa Uses a Virtual Assistant
34:21 Prioritizing What to Outsource First
35:23 Letting Someone Else Handle Podcast Publishing
36:06 What's Next for Melissa's Podcast and Business
36:36 Where to Find No Se Habla Taxes and Melissa Armstrong
