More services don't always make your business more appealing.
Sometimes they just make it harder to book.
If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature facial, deluxe facial, glow facial, and 15 other options... she now has to figure out which one she needs.
She doesn't want to become the esthetician before she can book with you.
In this quick Monday Marketing episode, we're talking about:
Why too many choices can stop someone from booking
How an overwhelming service menu can cost you clients
Why potential clients want your recommendation
Making it stupid easy for a new client to know where to start
Using options like a New Client Facial or consultation to simplify booking
Why cute service names aren't always helping people choose
Your client doesn't need a million options.
She wants to feel confident she's making the right choice.
So here's your homework:
Go to your booking site and look at it like you've never seen your business before.
If you weren't an esthetician, would you know what to book?
If the answer is no, make it easier.
If you want more help making your business easier to market, sell, and grow, come join us inside the Estheticians in Business Membership. 🤍
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Allyson Steinberg. Innehållet i podden är skapat av Allyson Steinberg och inte av,
eller tillsammans med, Poddtoppen.
