Your marketing worked. Someone found your business, liked what they saw, and wanted to book an appointment.
But then they couldn't figure out where you're located, which service to choose, or how to actually book with you.
And just like that, you've potentially lost a client.
In this quick Monday Marketing episode, we're talking about how your booking experience could be costing you clients before they ever make it onto your treatment table.
Why making clients work too hard to book can cost you appointments
Why your location needs to be easy to find on Instagram and Facebook
How to make your booking link easy to access
Why new clients should know exactly where to start
What to do when someone isn't sure which service to book
A simple 5-minute booking audit you can do TODAY
Here's your homework:
Go to your Instagram, Facebook page, or website and pretend you've never seen your business before.
Can you figure out where you're located? Can you book without messaging someone? Do you know what to do if you're unsure?
Every extra thing a potential client has to figure out gives her another opportunity to say, “I'll come back to this later.”
And we all know how that usually goes. 😂
Your marketing got her interested. Don't lose her because becoming your client is harder than it needs to be.
Visit glossgenius.com and use code EIB for 50% off your first two months of their premium plans.
Want more help getting clients?
Inside the Estheticians in Business Membership, we're working on getting clients, keeping them coming back, and becoming really freaking good at business.
Join us and get support applying what you're learning to YOUR business. 🤍
