How to Use Local Facebook Groups to Get Esthetician Clients
Local Facebook groups can be REALLY good for getting esthetician clients, but you can't just drop an ad for your business once and expect people to start booking.
You want to become the esthetician people in that group actually recognize, remember, and eventually recommend.
In this quick Monday Marketing episode, I'm breaking down how I used Facebook groups in my own esthetics business and how I still coach estheticians to use them today.
How to find active local Facebook groups that actually make sense for your business
Why you need to know the group's promotional rules before posting
How to write promotional posts around what potential clients actually want
Why your Facebook group posts should encourage people to comment
How to take those comments into the DMs and start real conversations
What to do when a Facebook group doesn't allow business promotion
Why participating throughout the week matters just as much as promotional posts
How to become the esthetician people start tagging when someone asks for a recommendation
The goal isn't to jump into a local group, post “I have appointments available!” and disappear.
Show up. Have conversations. Answer questions. Let people get familiar with you.
Eventually, when someone asks:
“Who's a good esthetician around here?”
You want people tagging YOU before you even have the chance to comment.
If you're trying to get more local clients, Facebook groups are absolutely worth using. Just use them like a human instead of treating them like a free advertising board. 😂
And remember: get people interacting with you, then get into the DMs and have the conversation.
If you want more help getting clients and growing your solo esthetics business, come join us inside the Estheticians in Business Membership. 🤍 - use the word PODCAST for $15 off your first month!
