Floor heating might be the most loved feature in a home that almost nobody asks for — and once the floors are down, it's too late.
This week Az sits down with Rick Florence, managing director and owner of Coldbuster Floor Heating, a business that's been in the Australian market for over 25 years. Rick reckons only a tiny fraction of people building or renovating ever see a floor heating quote before the floors go in — and he's built his whole business around fixing that gap.
In this episode:
The four misconceptions that stop clients considering floor heating — and why "it's a luxury, it must be expensive" no longer holds up
Why Rick says you should never ask a client if they want floor heating — quote first, present second
Electric vs hydronic: Rick's case for why electric wins on cost, running costs, and maintenance
How floor heating slots into a build program without disrupting a single trade
The value-add argument: why Rick calls floor heating an investment, not a cost
Quoting for developers and multi-res — three ways to structure it
What to do when it is too late: rug heaters, radiant heaters, heated towel rails and mirror demisters
Rick's answer to our signature question: what makes a good builder?
Whether you're a volume builder, a custom builder or a reno specialist, this one's about a simple habit — send the plans, get the free quote, let the client decide — that costs nothing and could set your builds apart.
All Coldbuster links, socials and contact details below. Like, subscribe, and share it with a builder who should hear it.
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