Az sits down with Matt Hope, founder of Wattle Court, on building a franchise brand that is bigger than the person who started it.
Hope has run building companies and led one of the strongest performing segments of a major group. Wattle Court is the first brand he has built from scratch, and he explains why he turned down the obvious name, what the wattle tree has to do with the first homes constructed in Australia, and why the street he grew up on in regional Victoria ended up on the sign.
Covered in this episode:
The origin of the Wattle Court name, and why a builder trading under his own name is building something he cannot sell.
Exclusive territories. Why one builder given a whole market outperforms three builders splitting it, and what it does to the way franchisees help each other.
The thirteen week onboarding program, and why none of it is about construction.
Market confidence after the federal budget, the drop in new home construction searches Hope is seeing across the market, and why franchise enquiry rises when the phones go quiet.
Internal design and drafting, with plan redesigns back to franchisees inside twenty four hours.
AI takeoffs in development, taking a quoting job from eight hours to one.
Site presentation, reviews and trust, and why all of it is marketing whether builders call it that or not.
Where the brand goes next across regional Queensland, New South Wales and Victoria.
Hosted by Az, brought to you by The New Home Electrical Specialist.
