Old school business principles still work… but the way we sell, market, hire and grow businesses has completely changed.

In this episode of the Two Blokes One Business podcast, we compare old school vs new school business and ask a simple question: which strategies actually work in today’s world?

From cold calling and traditional sales to AI, personal branding, digital marketing, recruitment and modern entrepreneurship - we look at what business owners should leave behind, what they need to adapt to, and which old school principles are becoming even more valuable as technology moves faster.

In this episode, we cover:

👉Old school sales vs modern sales and what actually works today
👉Why cold calling still works when everyone else hides behind email and LinkedIn
👉How customer behaviour and the modern sales process have changed
👉Why personal branding and founder-led marketing are becoming so powerful
👉Traditional marketing vs digital marketing and content marketing
👉How to stand out in a world flooded with AI-generated content
👉The one type of content content that can build deeper trust
👉Why modern entrepreneurs still need old school resilience and work ethic

Key moments:

00:00:00 Intro
00:01:00 Wedding venue locked in
00:05:40 DEXA scans and bloods
00:10:02 Divide and conquer
00:13:36 Old school vs new
00:17:00 Sales then and now
00:25:24 Marketing has changed
00:37:18 Starting a business today
00:49:28 Recruitment power shift
00:56:20 Old vs new values
01:02:00 Two blokes one question

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👉Launch your own remote recruitment biz (no experience needed) and secure your first $15k-$30k+ placement in 90-days

https://recruitmentagentinstitute.com/playbook-vsl-1-1

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👉Launch your own remote recruitment biz (no experience needed) and secure your first $15k-$30k+ placement in 90-days

https://recruitmentagentinstitute.com/playbook-vsl-1-1

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

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Adam Powell & Harvey Rivers are the founders of HARWELL.  

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business? 

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

Podden och tillhörande omslagsbild på den här sidan tillhör Harvey Rivers & Adam Powell. Innehållet i podden är skapat av Harvey Rivers & Adam Powell och inte av, eller tillsammans med, Poddtoppen.