Your playbook to becoming a side-hustle founder — and building real momentum without having to quit your day job.
Amelia Jory is a high performer in corporate (having held roles as a Senior Brand Manager at NZ’s most successful companies) and the founder of Dulesé — a NZ personal care brand disrupting the category with all-natural, high-performing products and refillable, eco-friendly packaging.
We cover:
How to know if building alongside corporate is the right path for you
The early signals that something “more” is calling you
The trade-offs of side-hustle growth (and what it really costs)
How Amelia finds time, sets boundaries, and avoids burnout
The systems that keep Dulesé moving forward week to week
Money, risk, and what traction looked like early on
What it would take for Amelia to go all-in — and how she thinks about that decision
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