Nikki Creasy spent nine years working her way from intern to account director at a PR agency. Then Covid, a restructure and a personal itch she couldn't ignore led her to launch Peachy Lip Co.
In this episode: how Nikki transitioned from employee to contractor to freelancer to founder, what it actually cost to get a cosmetics brand off the ground, the marketing tactics that grew her community to 30K+ on Instagram, navigating cash flow as a first-time founder, gift-with-purchase and product swap strategies, cutting underperforming product lines to survive, and why founder-led content is non-negotiable for e-commerce brands.
Mentioned in this episode: Shoe Dog by Phil Knight | Find a founder you admire and listen to every podcast they've been on — that was Nikki's playbook.
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