I sat down with Kendall Kransdorf, founder of Cotto (a whipped cottage cheese dip), who left a fast-track job at Boston Consulting Group, then left a startup role too, to build the whipped cottage cheese brand she wished she could buy off the shelf. No outside backing, retail experience or founder expertise, just a recipe from her own kitchen and the nerve to hand it to strangers in a park.
In this episode, you'll learn:
How Kendall knew it was time to leave a stable career — twice
How she validated her product with strangers before she had a real brand
The anonymous feedback method she used to get honest answers out of friends and family
How she landed her first retailer with zero prior retail history
Her tips on how to get into and stay in retailers
What she had to let go of as a self-described perfectionist to actually ship the product
What she'd tell anyone with an idea sitting in their kitchen right now
This one's permission to stop waiting for the "right" moment, and start with what you've already got.
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