In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Vanitha Venkatasubramaniam, Associate Director at Novo Nordisk, for an honest conversation about where pharma stands today with AI — and where the real opportunity lies ahead.
Vanitha brings a refreshingly balanced view: the skills aren't fully there yet, but the intention from leadership is. And the most exciting work? Using AI to genuinely improve the experience for HCPs and patients.
Key takeaways:
AI adoption in pharma is accelerating faster than most teams are ready for
Leadership intent is strong — but building the right skills across teams remains the gap
Generative AI is already embedded in day-to-day workflows — Copilot, emails, meetings
The biggest opportunity is using AI to enhance experiences for HCPs and patients, not just internal efficiency
Think beyond existing marketing models — combine them with technology to create innovative go-to-market approaches
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