In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk sits down with Laetitia Huret, Lead of Transformation at Servier, to explore what AI-driven commercial excellence actually looks like on the ground.
Laetitia Huret works across global-to-local transformation, helping teams navigate digital, data, and AI change in the sales and commercial space.
Key takeaways:
The real question isn't whether AI will replace jobs — it's whether we're willing to keep ways of working that can be replaced
AI's value in pharma lies in augmenting HCP engagement, not just accelerating content volume
Human experience and accumulated knowledge remain the irreplaceable edge in an AI-assisted environment
Embracing agentic and generative AI tools requires genuine investment in understanding them — not expecting magic
Those not actively adopting AI risk falling behind in an industry-wide shift already underway
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