In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk speaks with Jennifer Cleall, Global Head of Digital Transformation at Ferring Pharmaceuticals, on what it actually takes to align medical and commercial teams — and where AI fits into that picture.
Jennifer brings cross-industry perspective spanning pharma, med tech, and enterprise technology.
Key takeaways:
AI won't take our jobs — but being deliberate about where and why you apply it is what separates progress from noise
Before layering in AI, organizations need to simplify processes and systems first — technology won't fix broken foundations
AI can act as an enabler for medical-commercial alignment, but directional clarity on where you're headed has to come first
The goal hasn't changed: showing up with relevance and trust for HCPs to improve patient outcomes
Digitizing what exists today is not the destination — the real question is where pharma needs to be in five to ten years
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