If you're struggling to get clients and you've done every ideal client exercise in the book, this episode is going to show you why those exercises might be part of the problem — and what actually turns people into clients.
In this episode you'll learn:
Where the dream client concept came from and how manifestation culture infected a legitimate marketing tool
Why the dream client framework strips real people of their agency — and what that's costing you
The entitlement problem nobody talks about: how the dream client produces coaches and service providers who resent their actual clients for not being fictional enough
Why dreaming about clients and getting clients are two completely different activities
Nikki's tool for getting specific about who your person is without projecting
What to do instead of building an avatar: the two things that actually turn people into clients
Where do we go from here?
To learn more about what you heard on the podcast today, visit nikkiblak.com.
TAP HERE to subscribe to the free weekly email series Resourcing a Revolution for more deep dives and tools to help you do more than survive, delivered right to your email inbox.
The 1:1 is the definitive private mentorship with structured support and personalized strategy for mothers, caregivers, and community keepers ready to make overtime impact on part-time hours with full-time income. TAP HERE to apply to work privately with Nikki.
Special thanks to Def Sound for providing the theme for Interrupting Business As Usual.
Next episode:Why Being Transactional Is Killing Your Business
TAP HEREto Register now: Why Your Offers Suck and Don't Sell + How to Fix Them in 4 Steps. Live webinar Thursday, October 29th at 5 PM PT. Replay available for registrants.
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