You post consistently. You built the freebie. You send the emails, show up on the platforms, follow every piece of advice you've ever been given and your revenue still doesn't reflect the effort.
In this episode, Nikki calls out the pattern she watches play out constantly with entrepreneurs who come to work with her: that most of what gets called work in the online business space is a sophisticated way of avoiding the one question that would actually grow the business.
Drawing on her background as a social media strategist and the HELP framework she teaches inside her 1:1 container, Nikki walks you through a diagnostic that starts at the foundation, not the content calendar.
In this episode you'll learn:
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The difference between motion and movement and why production feels like progress even when it isn't producing anything
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The thing online business owners have been seduced into thinking they are and how it derails them from showing up online in a way that actually grows their business
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The diagnostic you need to run your current offer through before you create one more piece of anything
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What actually drives revenue in your business and how to find out if that's where your hours are actually going
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Why you don't need to create another freebie or lead magnet and what to do instead
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Other ways, besides revenue, to know if your business is growing or stuck.
Mentioned in this episode:
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Special thanks to Def Sound for providing the theme for Interrupting Business As Usual.
Where do we go from here?
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To learn more about what you heard on the podcast today, visit nikkiblak.com.
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TAP HERE to subscribe to the free weekly email series Resourcing a Revolution for more deep dives and tools to help you do more than survive, delivered right to your email inbox.
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Follow Nikki on IG: @nikkiblak
Work With Nikki
If the foundation of your business needs to be repaired before you produce one more thing, the application for Intersectional Feminist Life + Anti-Capitalist Business Coaching is open.
Through an intersectional feminist lens, Nikki helps women and femmes examine the systems shaping their lives, relationships, work, money, ambition, caregiving, and self-worth so they can build lives rooted in liberation, not extraction.
TAP HERE to apply.
Next episode: The September Scam: Hustle Culture's Second New Year
