Every fall, right when you're most depleted, an entire industry shows up with a very specific pitch: new planner, new system, fresh start energy, this time it'll be different.

This episode is here to tell you what that pitch is actually doing and what to listen for before you fall for it again.

In this episode, Nikk names the September Scam for exactly what it is: hustle culture's second new year, arriving on schedule every fall to sell you motion right when what you actually need is direction.

Drawing on her four P's problem-solving framework and the precision-over-volume argument from last week, she breaks down why the real damage of the September Scam isn't the money you spend on the planner — and what a non-scammy September actually looks like.

In this episode you'll learn:

  • The two things hustle culture needs you to believe simultaneously — and why your awareness of them is your best protection

  • The four P's framework Nikki teaches her private clients for solving any problem without defaulting to a purchase

  • Why fresh starts are a feeling, not a strategy and what to do instead

  • What two or three decisions inside your actual net capacity beats every quarterly reset on the market

Mentioned in this episode:

  • Episode 90: It's Not Too Late — Twice the Results in Half the Time (the foundation this episode builds on)

  • Episode 88: You Didn't Fall Behind This Summer and Back to School.

  • Episode 89: Back to School, Back to Unpaid Work

Where do we go from here?

  • To learn more about what you heard on the podcast today, visit nikkiblak.com.

  • TAP HERE to subscribe to the free weekly email series Resourcing a Revolution for more deep dives and tools to help you do more than survive, delivered right to your email inbox.

  • Follow me on IG: @nikkiblak

Work With Nikki

If the question "what actually drives my revenue" or "what even is my offer" doesn't have a clean answer yet, the application for Intersectional Feminist Life + Anti-Capitalist Business Coaching is open and ready for you to apply.

TAP HERE to submit your application today.

Next episode: Why Girlboss Feminism Failed

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