In this solo episode of The Pintastic® Podcast, Laura Rike breaks down the tiny piece of your pin doing more heavy lifting than you think: your call to action. If your pins say "Read More" and nobody's clicking, the problem usually isn't the algorithm. A vague call to action asks the searcher to make the whole decision themselves, so they keep scrolling. Laura walks through how to name the outcome, where to place your call to action, and why sometimes the smartest thing to ask for is a save.Key Takeaways:
Vague Calls to Action Ask Too Much: "Read More," "Learn More," and "Click here" are polite, vague, and hand the whole decision to the searcher. Read more of what? A good call to action is a clear instruction that names the payoff.
Name the Outcome, Not the Format: "Read More" becomes "Get the free packing checklist." "Click here" becomes "Grab this template I use for every launch." Specific wins over loud or pushy every time.
Say It Twice, On the Pin and in the Description: People act on the image first, judging it in about a second. Put the outcome on the graphic so they know what tapping gets them, then reinforce it in the description.
Match the Promise to the Landing Page: If your pin says "Get the free checklist," the checklist better be the first thing they see. When the page doesn't keep the promise in the first three seconds, people bounce, and Pinterest stops showing that pin around.
Sometimes the Smartest Ask Is a Save: Some people are still in planning mode. "Save this for when you're ready" is a soft call to action, and a save is one of the strongest signals you can send Pinterest. It builds the audience that buys later.
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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.
Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins
Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat
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