How to Use Pinterest Trends to Find Your Publish Date | Laura Rike

In this solo episode of The Pintastic® Podcast, Laura Rike opens up a free tool sitting inside your Pinterest account that tells you almost to the week when your customers start thinking about the thing you sell. Most people have never clicked it. The core idea: your customer starts searching weeks before they start spending, and Pinterest hands you that gap on a chart. You'll walk away with a three-minute exercise you can run on any product, launch, or season.

Key Takeaways:

• Two Calendars, Six to Eight Weeks Apart: We market on the calendar of the event. Pinterest runs on the calendar of planning. That's a timing problem, and timing you can fix with a calendar instead of a rebrand.

• Search Trends vs. Shopping Trends: Search trends show people thinking about your category. Shopping trends show who moved to pricing and buying. Publish on the first line, convert on the second.

• Moments Shows You the Shape: Pinterest's new Moments feature pulls seasonal and cultural events together and shows how interest builds, peaks, and cools. Don't stop at the peak. The cool-off still converts, especially for ads.

• The Peak Is the Least Useful Number: What you want is where the line leaves the floor, that first lift when it stops being flat. That's the week your customer started planning, and that's your publish date.

• Run the Walk Back: Name one revenue event, find where its line leaves the floor, then back up two more weeks for buffer. That's your publish date. For launches, give yourself 8 to 12 weeks of runway minimum.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat

👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarike

Some of Laura's fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura's list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree

#pinterestforbusiness #pinterestmarketing #pintereststrategy

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!