In this solo episode of The Pintastic® Podcast, Laura Rike takes on the sentence she hears from digital product owners every week: "Pinterest doesn't really work for what I sell, it's not visual enough." Then she opens the account and finds a pin that's a picture of a laptop. The core idea: your pin got named after the product while your buyer is out there typing the problem. You'll walk away knowing how to turn one digital product into five doorways into your business.
Key Takeaways:
A PDF Can Rank as Well as a Sofa: Pinterest is a search engine that happens to have pictures on it. The sofa wins because someone typed "small sectional for an apartment living room" and the sofa was the answer. The real question is whether your product is problem searchable.
Your Buyer Types the Problem: People wake up wanting to stop running out of money before payday. That sentence is the search, so put it in the pin title, the description, and the text on the image.
Four Places the Words Have to Match: Pin title, pin description, board name, and the text sitting on your graphic. Pinterest reads that last one, so a gorgeous font that says "The Content Vault" spends your best real estate saying nothing.
Show the After: The pantry that's finally sorted. The Sunday morning where nothing is on fire. The card with a zero balance. Your product is the vehicle, and the vacation is what people save.
One Product, Five Doorways: Write down five real problems your product solves in your buyer's words. Give each one its own destination, a blog post, a podcast episode, a landing page. Five places to rank instead of one.
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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.
Laura offers multiple pathways to work with her:
→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.
→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.
→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support
→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution
→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins
Ready to explore which pathway is right for you?
Schedule a PinChat with Laura at laurarike.com/pinchat
👉 Lets connect on social:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
LinkedIn: https://www.linkedin.com/in/laurarike/
TikTok: https://www.tiktok.com/@laurarike
Some of Laura’s fav Pinterest tools, resources and more:
Spy on your competition with Pin Inspector: https://laurarike.com/inspector
Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=
Pinterest Scheduler: https://laurarike.com/tailwind
Grow your lead list: https://laurarike.com/email
Laura’s list of resources: https://laurarike.com/resources/
Grow social followers passively: https://laurarike.com/milotree
#pinterestforbusiness #pinterestmarketing #pintereststrategy
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
