Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out this week.
In this episode of The Pintastic® Podcast, Laura Rike walks through what belongs in your pin title, what belongs on the pin image, and how the two work together. Your title tells Pinterest how to rank you and tells a human whether to stop scrolling, and most people write for only one of them. Here are her five rules for clear, optimized pin titles.
Key Takeaways:
Include Keywords, and Stop There: One to two keywords, used once in the title and once in the description. Keyword stuffing behaves the same way it does on a blog, and repeating a phrase over and over keeps your content from ranking higher.
The First 30 Characters Carry the Weight: Titles run up to 100 characters, with about 40 as a working minimum. Pinterest displays roughly the first 30 in search, so lead with the part that has to land and keep it from getting cut off mid-thought.
Give Each Pin Its Own Words: When your image text, title, and description all say the same thing, your content competes with itself. Write something unique for each pin. Pinterest reads the text on your graphic too, so those words count.
Skip the Salesy Words: Tailwind has reported that including "click" in a title can limit your reach, though Pinterest hasn't confirmed it directly. Reach for emotion instead. Numbers and lists work well, like "5 things you should never do if..."
Write Title Case for Humans, Keywords for Pinterest: Title case makes your pins look structured and draws the eye. Keywords tell Pinterest how to classify you. Both get served in one line of text.
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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.
Laura offers multiple pathways to work with her:
→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.
→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.
→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support
→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution
→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins
Ready to explore which pathway is right for you?
Schedule a PinChat with Laura at laurarike.com/pinchat
👉 Lets connect on social:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
LinkedIn: https://www.linkedin.com/in/laurarike/
TikTok: https://www.tiktok.com/@laurarike
Some of Laura’s fav Pinterest tools, resources and more:
Spy on your competition with Pin Inspector: https://laurarike.com/inspector
Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=
Pinterest Scheduler: https://laurarike.com/tailwind
Grow your lead list: https://laurarike.com/email
Laura’s list of resources: https://laurarike.com/resources/
Grow social followers passively: https://laurarike.com/milotree
#pinterestforbusiness #pinterestmarketing #pintereststrategy
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
