Many companies have invested in MarTech, but few are truly getting value from it. In this episode of Data Driven Voices, Emma Storbacka is joined by Oscar Jäderberg, Solution Architect and Head of Data Activation at Avaus.

Together, they explore:

  • What data activation really means and why it’s key to scaling personalization
  • The biggest challenges companies face when operationalizing MarTech
  • Why composable architectures and shifting left to data warehouses are gaining traction
  • How to build a structured process that actually delivers business results
  • The role of CMOs, CDOs, and tech teams in making MarTech work


If you’ve ever wondered why your MarTech stack isn’t living up to expectations—or how to drive real commercial impact—this episode is packed with insights you won’t want to miss.


#MarTech #DataDrivenMarketing #MarketingTechnology #ComposableCDP #DataDrivenVoices

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Avaus. Innehållet i podden är skapat av Avaus och inte av, eller tillsammans med, Poddtoppen.

Data Driven Voices - A Podcast by Avaus

#8 - From MarTech investments to MarTech value with Oscar Jäderberg

00:00