#9 - Are we in a MarTech crisis? With Scott Brinker

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Scott Brinker, the godfather of MarTech and VP of Platform Ecosystem at HubSpot, to discuss the realities of MarTech, data, and AI in today’s marketing landscape.

Together, they explore:

• Why MarTech adoption rates are dropping—and how to fix it
• The biggest mistakes companies make with MarTech and data investments
• How AI and automation are shaping the next era of marketing operations
• The rise of Big Ops—and why marketing is now an operational function
• What CMOs and CEOs need to do to future-proof their organizations

Marketing isn’t just about creativity anymore—it’s an operating function that requires the right tools, data, and processes. Are companies keeping up, or falling behind?

🎧 Tune in for expert insights from one of the biggest names in MarTech!

#MarTech #AIinMarketing #MarketingOps #MarketingTechnology #DataDrivenVoices