In this episode of Data Driven Voices, host Emma Storbacka sits down with Adam Greco, a digital analytics veteran now at Hightouch, to explore the evolution of Customer Data Platforms (CDPs) in the era of composable architectures.

Key topics include:

  • The convergence of digital and customer analytics
  • Why data warehouses are becoming the central hub for customer data
  • 10 key benefits of composable CDPs
  • Common misconceptions and challenges of composable CDPs
  • How AI is transforming data-driven decision-making
  • Best practices for organizations adopting a composable CDP approach


Tune in to learn how this flexible, cost-efficient model can help future-proof your marketing and analytics strategies.

#DataDriven #ComposableCDP #CustomerData #AIinMarketing #MarTech #Analytics #DataWarehouse #Personalization #MarketingTechnology

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Avaus. Innehållet i podden är skapat av Avaus och inte av, eller tillsammans med, Poddtoppen.

Data Driven Voices - A Podcast by Avaus

#11 - 10 reasons why your warehouse should be your CDP with Adam Greco

00:00