In this episode of Data-Driven Voices, host Emma Storbacka sits down with Samuli Tahvanainen, Head of Marketing Technology at Sanoma, to talk about the ever-evolving MarTech landscape and the shift toward composable architectures.

They dive into:

  • Why MarTech is never "done"—and how to stay ahead in a fast-changing field

  • The balance between technology leadership and people management

  • How to reverse-engineer MarTech decisions by starting with business goals

  • The role of customer-centricity in driving smarter, more relevant marketing

  • Why composable MarTech is like Lego (and how to avoid getting stuck with Playmobil)

With more tools, data, and expectations than ever, MarTech leaders are under pressure to deliver results while staying agile. How can companies design flexible, scalable, and business-driven MarTech stacks?

Tune in for a sharp and honest conversation with one of the Nordics' leading MarTech experts.

#MarTech #MarketingOps #ComposableMarTech #CustomerData #MarketingTechnology #DataDrivenVoices

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Data Driven Voices - A Podcast by Avaus

#12 - Building a future-proofed MarTech stack with Samuli Tahvanainen at Sanoma

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