Claude didn't kill the social media manager. It killed the marketer who never had a strategy to begin with.

This week, Lucy sits down with Leanne Gelish, Client Success Specialist at Lucky Girl Social, to talk about the line between using AI as an amplifier and using it as a crutch. Leanne shares how she uses AI to review client Slack channels, analyze Fathom call recordings, and track KPIs every week, without outsourcing the critical thinking that makes her a great coach.

We're diving into: 

  • Why Parkinson's Law explains half your team's productivity problems
  • Why a $70K coaching investment still made sense for a team that already lives inside AI tools
  • Why the agencies charging premium rates right now are the ones positioning themselves as the bridge between AI and their clients, not the ones racing to automate everything

If you've ever wondered whether you're using AI to get better or just to go faster, this one's for you.

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