Nobody is lying in bed at night wishing their marketer would post more stories.
They're thinking about revenue, and if you can't connect your work to theirs, you'll always be "the marketing girl" instead of the growth partner they can't afford to lose.
In this episode of The After Brief, Lucy sits down with Nikki King, Director of Growth & Ops at Lucky Girl Social, to break down exactly how to calculate, track, and communicate ROI as a marketer:
the discovery questions that position you as an authority
the data you need access to from day one, and
the simple math that proves your retainer pays for itself many times over.
With a decade of delivering marketing services and six years of hiring marketers on the other side of the table, Lucy and Nikki know exactly what clients are looking for when they invest in you, and how to give it to them.
The math is easier than you think. And it's the secret sauce that separates you from every other marketer in your client's inbox.
In this episode:
Why discovery is where ROI starts, plus the baseline numbers you need before you build a single strategy
How to get access to your client's data (and what to say when they hesitate)
Why every strategy is a hypothesis, and how that one word takes the pressure off perfectionism
The real math: how an ads specialist and a social media manager each prove their value in dollars
How clearly communicating ROI protects you from surprise cancellations and sets up your next upsell
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