Reyleigh McKay soft launched her agency in July from her living room playroom in Maine with no marketing degree, no corporate background, and a newborn climbing her leg during coaching calls.
By month one she'd hit her 6-month goal of $5K. By month three she was at $8K months with a base package between $1,800 and $2,400 (up from her previous $500 base package).
In this episode, Reyleigh and Lucy get into the real version of building a business with three kids under five: what it looked like to raise her prices without losing the clients she cared about, how she set boundaries with a friend-client who was texting her same-day content requests, and why she kept her investment in Charm Collective secret from her family for months.
She also talks about the moment she stopped saying "when I'm rich and famous, I'll..." and started acting like she already was.
What we cover:
How she went from $20/hour to $1,800 packages in under six months
The mindset shift that finally made "I can be a business lady" feel real
Setting boundaries with a client who's also your friend
Building systems (and actually using them) with three kids in the room
What her 90-day roadmap looked like inside Charm Collective
Why she booked a solo hotel room before this podcast and what that meant to her
If you've ever said "I'm just a girl" about your business, this episode is for you.
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