On the Doula Darcy Podcast, Darcy interviews Ciarra Morgan, owner of Empowered Beginnings in Austin, host of the Birth, Baby! Podcast, and founder of Birth, Baby! Academy, about using authentic networking to grow a doula business doula without relying heavily on social media or paid ads. Ciarra explains that the best early referrals come from other perinatal professionals such as chiropractors, pelvic floor PTs, therapists, photographers, and birth centers, and emphasizes approaching conversations with curiosity and community benefit rather than pitching. She shares examples of networking leading to major opportunities, including free event space for a doula training and ongoing free class space through a chiropractor partnership. They discuss vetting referral partners, hosting group networking nights, finding warm leads via mom groups, and attending larger mixers. 


Save 20% off of any of the following through October 1, 2026 using code DOULADARCY:

The Birth, Baby! Academy Birth Doula Training and Certification Program: 

https://empoweredbeginningsatx.thrivecart.com/online-birth-doula-training/


Newborn Sleep Class: 

https://empoweredbeginningsatx.thrivecart.com/newborn-sleep-class-for-parents/

Birth Basics Class: 
https://empoweredbeginningsatx.thrivecart.com/birthbasics/

 
 
Ready for next steps? Here's how I can support you: 👉 Join My Doula Village Monthly membership with a powerful community of doulas: https://douladarcy.com/my-doula-village
 
👉 Follow me on Instagram   / thedouladarcy  
 
About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com 

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