In this episode, Darcy sits down with PR expert and seasoned doula Kristin Revere, founder of Gold Coast Doulas, to break down how doulas can bootstrap their own public relations strategy without spending thousands on a Public Relations agency. From pitching local media to leveraging national features, Kristin shares actionable, real-world strategies to help doulas get visible, build authority, and ultimately attract more clients.
✨ What You'll Learn
The difference between paid advertising vs. earned media (and why PR is so powerful)
How to pitch yourself to local TV, radio, and publications
Why doulas are perfect for "feel-good" media stories
How to use holidays and awareness weeks (like Mother's Day & International Doula Month) for media opportunities
What makes a strong press release + follow-up strategy
The importance of building relationships with reporters and producers
How one media feature can lead to major national exposure (even The Washington Post!)
Why credibility + authority skyrocket when you're featured in media
How to repurpose media appearances for social content and SEO
Tips for on-camera confidence and interview prep
Kristin is the founder of Gold Coast Doulas, a certified birth and postpartum doula, childbirth educator, podcast host of the Ask the Doulas Podcast, and co-author of Supported: Your Guide to Birth and Baby. With a background in public relations, she brings a unique and powerful perspective to helping doulas grow their visibility and impact.
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