If You're Charging $600 for a Birth, We Need to Talk
In this episode, I dive into one of the biggest mistakes I see doulas making: setting rates without considering the real costs of running a business. From liability insurance and continuing education to website costs, self-care, and recovery after births, your pricing needs to cover far more than the hours you're physically attending a birth.
If you've ever felt guilty charging your full fee for a short birth, struggled to invest in your business, or wondered whether it's time to raise your rates, this episode is for you.
In this episode, you'll learn:
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What "cost of doing business" actually means
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The hidden expenses every doula should be budgeting for
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Why your rates should include recovery time after births
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The difference between business expenses and business investments
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How investing in yourself can dramatically increase your income
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A simple exercise to calculate whether your current rates are truly profitable
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Why raising your rates isn't about greed, it's about longevity
The world needs experienced doulas. Pricing your services sustainably helps ensure you'll still be serving families years from now.
Connect with me:
Instagram: @thedouladarcy
https://www.instagram.com/thedouladarcy
Facebook: The Doula Marketing Group
https://www.facebook.com/groups/thedoulamktggroup
About The Doula Darcy:
Doula Business Coach & Marketing Strategist
Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.
Learn more at:
https://www.thedouladarcy.com
