PR Success Story: From Get Known to panels, partnerships and building reputation with Emma Post, co-founder NE Family Law

This week Pippa Goulden is joined by Emma Post, co-founder of NE Family Law and a Resolution accredited specialist family solicitor and mediator with 18 years' experience.

Eighteen months ago, Emma joined Get Known with no idea where to start with PR. The six-week sprint gave her the foundations: her positioning, her plan, and a clear sense of what PR was actually for. From there she spent six months in Pippa's 1:1 Accelerator and is now a member of her DIY PR Membership. She's still building on that groundwork today.

Emma came into PR thinking it meant press, TV and her face everywhere. She has since built a reputation across panels, podcasts, industry writing, local community work and a collaborative events series. None of it required her to share a single client's story.

In this episode:

• Why Emma set up her own firm after COVID, and what changed when she stepped into the founder role
• The moment PR stopped feeling vain and started feeling like purpose
• How Get Known gave her a plan she still goes back to when she needs to refocus
• How she spreads her PR across three audiences: the legal industry, clients and referral networks
• Finding time for PR when it comes in peaks and troughs
• Turning down quick-hit press opportunities to protect client confidentiality
• Why PR is a slow burn, and why so many founders give up too soon
• What's next for Emma: panels, a webinar series, a podcast series and growing the team
  
  Find out more about Emma:
  Website
  LinkedIn
  Link for Emma's Webinars: https://ne-familylaw.co.uk/about/webinars/

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here