You can't buy authority. But you can absolutely build it.
A row has kicked off in the US coaching world after speakers paid $25k each to appear at an event and say they didn't get what they were promised. In this episode, Pippa Goulden looks past the drama at the bigger question: should you ever pay to speak, be featured or be booked? And if not, what actually builds the kind of authority that grows your business?
In this episode:
Why pay to play stages don't work for the speaker, the host or the audience
how pay to play is showing up in different ways - and what the alternatives are for you
How one unpaid talk turned into £40k and counting
The biggest PR myths, and why they're holding you back
Why PR shouldn't sit separately from the rest of your marketing
What a launch really looks like when reputation does the heavy lifting
Let's work together:
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
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