76. Success Story: Clarity, community and building confidence in Getting Known for what you do with growth strategist Lauren Mucklow

This week PR expert Pippa Goulden is joined by Lauren Mucklow, co-founder of What She Said, a growth ecosystem supporting female service-based business owners from solo founder right through to scale-up. 

Lauren joined Get Known (Pippa's six-week signature PR sprint) and has since become a member of her DIY PR membership, so this episode is a proper look at what it's actually like to do your own PR when you run a growing business, plus what Lauren sees over and over again when she works with founders on scaling.

In this episode::

• Why Lauren invested in her own PR, and how thinking about her own buying behaviour (know, like, trust) shaped that decision
• The mindset shift that comes with seeing yourself as an equal in the room, and why so many founders apologise for taking up space instead of pitching for it
• What's actually moved the dial for What She Said since doing their own PR: new audiences, more credibility, and content that gives her a point of view instead of shouting into the void
• Why positioning has to come before content, not the other way round, and how founders often start with "what do I post today" instead of "what do I want to be known for"
• Building a female founder community both online and in person in the North West, and why she's now taking events to more UK cities including Edinburgh and Leeds

We also talk about Get Known In A Day coming to the North West in January 2026 -watch this space!

Connect with Lauren on LinkedIn Instagram and her website 

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for October's Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

-Sign up for my Private Podcast Series Get Known here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out...