Forget brat summer. This year it is the summer of the sheep.
Small biz PR expert Pippa Goulden has been watching something happen across social media that has been making her genuinely twitchy. The Yap challenge. Butter yellow content. Social media templates taking over everyone's feeds. And a growing sense that everyone is starting to look, sound and say exactly the same thing.
In this episode Pippa names the flock effect, why it is happening and why it matters far more than just aesthetics for your business growth strategy.
In this episode:
- The trends filling Pippa's feed this summer and why they are making her question whether founders are focusing on the right things
- Why The Flock Effect happens and the specific factors making it worse right now
- Why visibility and authority are not the same thing and which one actually grows your business
- What AI search means for founders who are still putting all their eggs in the Instagram basket
- What the founders who will look back on 2026 feeling proud are doing differently right now
Plus Pippa's honest confession about the post she knew was not going to land even as she was posting it.
Stop following the flock. Send the f*cking email.
And once you've had a listen you can explore the different ways of working with me:
- Join the waitlist for October's Get Known Sprint here
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Buy your ticket for Get Known Live on 16th November here (before they sell out!)
-Sign up for my Private Podcast Series Get Known here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
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