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The hardest part of fitness marketing is moving a prospect from interested to taking action. In part two of our AIDA marketing breakdown, we dive into the psychology of Desire and Action, explaining exactly what makes people finally ready to buy.

We discuss the evolutionary drivers behind consumer behavior, why GLP-1 weight loss drugs are selling so fast, and the absolute necessity of keeping action steps incredibly simple. If a coaching offer overwhelms a prospect with 50 different lifestyle changes, the sale will fail. We reveal how to build the required trust to close the deal. Follow us for more: 

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Podden och tillhörande omslagsbild på den här sidan tillhör Andrew Garritson, Stephen Kopshaw. Innehållet i podden är skapat av Andrew Garritson, Stephen Kopshaw och inte av, eller tillsammans med, Poddtoppen.