The biggest mistake in fitness marketing is trying to sell a hammer to someone looking for water. In this episode, we break down the first two stages of the AIDA Marketing Model (Attention & Interest) and explain why being "polarizing" is often the only way to get noticed on social media.
We reveal the truth about how cold traffic actually converts, why stacking fitness certifications won't help you sell coaching, and the exact strategy a webinar client used to increase their conversion rate by 50% without spending an extra dollar on ads. Follow us for more:
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