Sophie Ash didn't write her memoir when it was over. She wrote it while it was happening — six years in, with $200 in her bank account, a pile of unpaid invoices, and no idea how the story was going to end.

That decision to document the mess instead of shine it up afterward became one of the most honest books written about entrepreneurship in recent years. Be the Person is a memoir about burnout, ambition, and what it actually looks like when the version of success you spent years building stops feeling like it belongs to you.

Sophie is an intuitive entrepreneur and communications expert based in Toronto, and her work explores the gap between outward achievement and inner alignment.

In this episode we explore:

  • The financial rock-bottom moment that forced Sophie to finally stop performing and start listening to herself
  • Why she fired her whole team — and then quietly rehired a couple of them on completely different terms
  • The three-part journey inside the book: disintegration, restructuring, and rebuilding around what actually works
  • Why the Lego pieces were always there — and how she figured out which ones to keep
  • What it looks like to run a business on intuition and systems — and why you actually need both
  • How Sophie rebuilt her coaching model by doing something radical: asking her clients what was working

Plus — the moment she realised that growing her team had been the very thing that was costing her herself.

Connect with Sophie:
Book: Be the Person — search "Sophie Ash Be the Person" on Amazon for your local version (UK, US, Canada, Australia), or Kindle available globally
LinkedIn: Sophie Ash (posts daily)
Instagram: @sophieashofficial
YouTube: coming soon

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