Most heart-led coaches don't lose clients in the sales conversation. They lose them in the silence afterwards, because following up feels like pestering. Ely Delaney has spent nearly 30 years showing people another way. His view is simple: change what you say and how you say it, and you stop being the annoying pest and become the welcome guest.
Ely walks through exactly how that works. He shares the word-for-word "I'm such a slacker" email that re-opens a quiet list, and the story of a client whose calendar filled for a month from that one message. He explains why a book recommendation he wrote six years earlier arrived at the right moment to save someone's business, and why another contact came back to him ten years and three months after first hearing him speak. He and Shaun also talk about why most newsletters are all about the sender, how often to stay in touch without becoming noise, and why real human connection matters more now that AI has multiplied the volume of content and thinned its quality.
You'll also hear the seven virtues behind his book The Follow Up Code, drawn from Bushido, the code of the samurai, and the three words from his first mentor that he builds every system on: next logical step.
Connect with Ely Delaney Everything in one place, including The Follow Up Code: connectwithely.com (that's Ely with a Y) Facebook: facebook.com/elydelaney Instagram: instagram.com/elydelaney LinkedIn: linkedin.com/in/elydelaney
Go deeper with Shaun: zenright.com.au/go-three-levels-deep
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