Pocket hits $100M ARR in just seven months, AI-Bama RushTok is paying $200 for a million views, Amazon rolls out 30-minute drone delivery across 500 cities, and ChatGPT stops citing Reddit.
It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest hosts Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) and Cody Wittick (Founder, Kynship) join Chris Hall and Colin Dougherty.
ON TODAY'S EPISODE
Dr. Ilon Choai — Co-Founder, NOBSWe dig into turning a kitchen-mixed formula for his own sensitive mouth into TikTok's #1 selling toothpaste — the dentist-founder credibility play, selling fluoride-free tablets against fluoride orthodoxy with a peer-reviewed University of Texas study behind it, the 20,000-jars-a-month influencer gifting machine, the year-long Biom-to-NOBS rebrand named after the hero product, and the February 2026 jump from TikTok Shop to Target shelves nationwide.
Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.
ALSO ON THE SHOW
- Rokt AfterSell launches subscription upgrades, already lifting LTV 25%+ at Grüns and Primal Queen
- DTC houses and DTC pubs
- Adult non-alc sales top $1B
- Costco's clever way to turn people away
- Roll-up TV and big-ass TV
- 23M TikTok videos reveal what actually works
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