SharkNinja's viral product-design machine gets dissected, Nike drops the Caitlin 1, and Callaway faces a cover-up question.
It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.
ON TODAY'S EPISODE
Josh Lekach — CEO, Sport DrinkWe dig into taking on Gatorade off the back of a single Instagram post — the defiantly plain-spoken electrolyte brand with the most honest SKU names in beverage ("No Flavor with Sugar," "No Yellow 5 Lemon Lime"), a real-ingredient formula riding the clean-label wave, the three-owner structure with one anonymous partner, and a chronically-online founder voice that does the marketing a legacy brand would spend millions failing to buy.
Bob Phibbs — CEO, The Retail DoctorWe dig into the hard economics of physical retail experience — $15/hr labor against roughly $400/hr in incremental sales from a staffed fitting room — a direct challenge to the "organized retail crime" narrative closing fitting rooms, AI-roleplay sales training for DTC brands opening their first stores, and the mystery-shop benchmark most operators have never seen quantified, from a practice that's trained 250,000+ associates.
Michael Morelli — Founder, PawgenWe dig into bringing the human biohacking playbook to dogs — K9-REPAIR, a weight-dosed BPC-157 and TB-500 peptide stack made in the USA, the rescue dog Choo Choo as both emotional and data engine, the "built $100M+ in health, lost it, built again" arc, the $CHOO memecoin that discounts orders and burns supply, and a full canine-longevity roadmap: repair, nourish, measure, monitor, recover.
ALSO ON THE SHOW
- Hot Jobs
- BrewDog co-founder returns with a "last drink" beverage
- Nike ACG Picklejus
- Costco reimburses a purchase after 6 years
- Meta CPMs are crushing brands again
- Perogies Bro x GTA 6
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