MiniMax AI is generating infinite livestreamed video, OpenAI is streamlining ChatGPT ad-campaign creation, Bubba takes its new brand identity to Lollapalooza, and American farmers are bringing Southern olive oil back.
It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.
Today guest host Chris Orzechowski (Owner, Orzy Media) joins Chris Hall and Colin Dougherty.
ON TODAY'S EPISODE
Andreea Moise — Founder, Hype MavenWe dig into the contrarian thesis that brands should own their influencer program, not rent it — ten years building six- and seven-figure in-house influencer engines for DTC, SaaS, and B2B, the 90%-posting-rate seeding playbook, hitting positive ROI within 90 days on four-figure spends, blunt operator truths like "influencer pricing will never be regulated," and debunking every reason brands give for why influencer marketing "doesn't work."
ALSO ON THE SHOW
- Surreal's overnight oats ready in minutes
- The Crumbl x Minecraft collab
- 100% American-made shirts make a comeback
- The greatest toy commercial ever made
- Photon Matrix builds an Iron Dome for mosquitoes
- A DTC founder group takes off on X
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