Selective Indexing: SEO in the Age of AI Search

Being crawlable doesn't mean being indexed. Being indexed doesn't mean staying indexed.

This episode, Bill Hunt and Bill Scully discuss selective indexing: the three-gate model of crawl capacity, crawl demand, and information gain now shaping what search engines and AI platforms are willing to keep processing. They get into why more URLs doesn't mean more visibility, what AI-generated content does to crawl economics, and what international and enterprise sites should do about it.

If a page disappeared tomorrow, would anyone lose anything important? That's the test.

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Hosts: Bill Hunt and Bill Scully

Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/selective-indexing-seo-in-the-age-of-ai-search/

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Shownotes Links

• The New Economics of Web Crawling: A Framework for Selective Content Ingestion — One Year Later: https://www.billhunt.com/the-new-economics-of-web-crawling-a-framework-for-selective-content-ingestion-one-year-later/
• Cloudflare — Sample terms: https://developers.cloudflare.com/bots/reference/sample-terms/

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