In this episode of the International Web Effectiveness Podcast, hosts Bill Hunt and Bill Scully discuss critical issues surrounding Google’s indexing processes with Adam Gent from Indexing Insight. They explore why indexing performance management is often overlooked, the significance of understanding crawled previously indexed pages, and the impact of page quality on indexing.
Adam shares insights on the dynamic nature of indexing, the importance of monitoring index rates, and how AI is influencing search eligibility. The conversation emphasizes the need for SEO professionals to take stock of their indexed pages and understand the quality signals that affect their visibility in search results.
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